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After ten years of gold, how does Jingdong logistics open the age of intelligent logistics

Return listTime 2017-12-19 Read:

1993 and 1994 are now regarded as the origin of the Chinese express industry. The original model is in fact quite different from the express concept in the people's mind.
Whether it's a declaration form for importing and exporting enterprises from Hangzhou to Shanghai, or a pull rod box shuttling in Shenzhen and Hong Kong, the express logistics industry is also a bit of a gray matter at that time.
But in such an open market, all kinds of business models are constantly evolving, until the explosive growth of electricity providers, so that the express logistics industry has also seen an explosive growth.
In 2006, the national courier business volume of 1 billion 60 million, while in 2016 this figure is changed 31 billion 200 million, an increase of 30 times in 10 years, it can be called express logistics industry in 10 years.
Behind the huge increase of the courier industry is also a profound change in the new economic business, from the original commercial service, realize the transfer point of the object, to the era of electricity providers express logistics as the most important bridge connecting between the electricity supplier and the user, help electricity suppliers to complete the closed-loop delivery of final goods.
"I often buy things in the Jingdong, the reason is that the most important thing is that the logistics is very fast. At the Internet Conference in Wuzhen not long ago, Ding Lei, founder of NetEase, expressed his online shopping experience from an ordinary user's perspective. He also asked Liu Qiangdong sitting there to laugh and applaud.
In fact, Ding Lei's choice as many ordinary users, because the key point as a direct contact of the user, the quality of the experience of logistics for the electricity supplier, electricity supplier to influence beyond the front page design brings bad, because the entire service chain, logistics is the real "UI" interface.
So Ding Lei also selected Jingdong logistics as its logistics partner for NetEase's e-commerce platform "NetEase strict selection". Users actually upgraded the consumption of goods while actually promoted the experience of logistics service requirements earlier.  Prior to the competition of e-commerce, logistics service experience has become the key of every competition. It also makes Jingdong logistics such a logistics service provider based on the electricity supplier end, and has the ability to satisfy users' high experience requirements.
In the current era of B2C electricity supplier war, the Jingdong is going to open up its logistics service in the form of energy and serve more demand parties, which seems to be the best choice.
Since Liu Qiangdong decided to build logistics in 2007, Jingdong logistics has been seen by many people as the black hole and loss source of Jingdong. But on the other hand, Jingdong logistics has also become an important reason for Ding Lei to attract and retain customers.
"Logistics is just a start, and when it turns into a resource platform, you can see more and more things. "In the face of questions from the outside world, Liu Qiangdong responded. So we see, after the open platform of Jingdong in 2010 third party logistics service system is established, the Jingdong began to open, to undertake the third party order; in April 2017, the Jingdong officially operate independently after the logistics, Jingdong mall proprietary business is only as an important customer.
When only a Jingdong customer is served, the Jingdong logistics must be guided by the cost, and at the same time, it needs to bear the pressure from the trading peak of the Jingdong. When resources are opened, Jingdong's logistics resources have been maximized, and at the same time, they have realized the maximization of their economic interests and turned the company into profit oriented.
In such a process, the concept of Jingdong logistics and the concept of express company have been collided. For traditional express companies, due to the franchise system and other modes, the more times the goods are transported, the greater the profit margins; and for the Jingdong logistics which is born in the electricity supplier service, reducing the number of transportation is their goal.
The core of Jingdong's logistics design is to reduce the number of goods handling. Through the huge overlay network and warehousing and distribution mode, the number of goods handling is reduced from 5 times to 2 times, so that more than 90% orders can be delivered within 24 hours.
This is also the methodology of Jingdong logistics opening up the new logistics era, user centered, intelligent logistics based on new technologies such as big data, artificial intelligence and cloud computing.
For the traditional logistics industry, the biggest barrier is to build the logistics system from the trunk line to the end, so that the express can quickly transfer in this network. SF selection is the whole network until the end of the courier by myself, can achieve better control of each link, but the inevitable result of the initial growth is slow, and higher prices; and one of three children by joining the way to rapid expansion of network, but also makes the trunk network services outside the experience can not control.
In the age of intelligent logistics, the network is no longer the only core of competition. The Jingdong has built up the national logistics system in ten years, and has better control ability. This ability not only comes from the self built model, but also depends on its information system and the analysis and utilization of large data.
Through data analysis, the Jingdong can make its own network run more efficiently, and can significantly reduce the number of goods carried. Of course, it is not the three links that one does not take the user as the core, but the affiliation system and the interest system behind it, so that the three links can expand rapidly and achieve listing, which makes it difficult for itself to revolutionate itself.
As Kevin Kelly said, "if

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